ActiveStrategic Communication / SBCC

Strategic Communication for Population Stabilization

A DAFPAK component translating the Tawazun national narrative into strategic communication and large-scale social and behavior change action.

Project Overview

About the project

The strategic communication component builds on Tawazun, a unified rights-based national narrative that frames population as a shared development priority based on balance between rights, responsibilities, and resources. The work supports government ownership, cross-sectoral engagement, and religious consensus, and translates the narrative into social and behavior change communication. Through the Waqfa birth-spacing campaign and broader media and civil-society engagement, the component promotes evidence-based, faith-aligned, choice-based messaging on family planning, family well-being, and population stabilization.

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Brief

Strategic Communication for Population Stabilization

Strategic Communication for Population Stabilization documents the progression from the nationally endorsed Tawazun narrative to large-scale social and behavioral change communication. The initiative established a rights-based population narrative, secured religious and cross-sectoral legitimacy, embedded consistent messaging within government systems, and translated the framework into the Waqfa birth-spacing campaign. It demonstrates how policy endorsement, religious engagement, media partnerships, and evidence-based messaging can build a coherent national communication model for population stabilization.

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